Mang inasal, a homegrown business, started as a single proprietorship in december 2003 by its founder, edgar injap sia ii, in iloilo city, the first barbecue fast food chain anchored by its flagship chicken inasal product. Edgar injap sia was born in a chinesejapanese family, hence the. Edgar injap sia, who founded the mang inasal chain of fastfood restaurants and is now chairman of doubledragon properties, said. Although this is technically an autobiography, i also considered it as a business book. The first time i met edgar sia ii, better known as injap, was in 2009.
Sir manuel you got the right observationprice and quality is the secret of mang inasal. The first time i met edgar sia ii, better known as injap, was in 2009 when. The book is available in bookstores, newsstands, convenience stores, and supermarkets nationwide for p295. Sia ii, plans to list at the philippine stock exchange pse, hoping to raise some.
When he started, the concept of a fast food restaurant serving traditional filipino dishes was a novelty and sia knew he was up against the top players in the philippine fast food industry. Forbes magazine hails phl among top places for american retirees in 2020. How to raise a future billionaire, according to injap sia. Barbecue is a barbecue fast food restaurant chain in the philippines, established in iloilo city in 2003. Jun 22, 2011 it started in 2003 when smalltown lad edgar sia ii, then a 26yearold college dropout, grabbed a tiny spot in the parking lot of a mall, the site of an upcoming food hall. Mang inasalhow phs youngest billionare built your favorite chain. On june 29, 2012, doubledragon became a 5050 joint venture between injap investments and honeystar holdings corp. It started in 2003 when smalltown lad edgar sia ii, then a 26yearold college dropout, grabbed a tiny spot in the parking lot of a mall, the site of an upcoming food hall. Lessons from injap sia, the master strategist inquirer business. Yes, its now under jollibee foods corporation, but the barbecued chicken they sell came from the mind of injap sia, whose nickname comes from the lineage of his parents. Assuming its true that the 5 secrets you identified as responsible for mang inasals edgar injap sias p3billion success were correct, would these be the same 5 secrets that will sustain mang inasals future success with jollibee foods corp as its new owner. The book covers a short history of business in iloilo, the first 20 years of the club, looking into the future, business features, business directory, and profiles of llonggo leadership.
Sia engaged in the food business at twentysix years of age, opening. Created in partnership with flow, the groundbreaking international magazine that celebrates creativity, beautiful illustration, a love of paper, and lifes little. He then tackles the business values that have served him through the years, listing the phases an entrepreneur should go through when starting out and identifying the points one should consider. Doubledragon properties chairman and ceo edgar injap sia ii, pal president jaime bautista, gma network evp and cfo felipe yalong, bdo chair tessie sy, budget secretary benjamin diokno, pldt evp and controller and smart cfo june cheryl cabalrevilla, emotors president elizabeth lee, rcbc chairman helen yuchengcodee, dmci chairman isidro consunji. Risks to succession include transitioning to a huge conglomerate from a mom and pop operation, ownership, wealth management, professionalizing the organization and. Sia is the chairman of doubledragon properties and coowner with billionaire tony tan caktiong, and the founder of the mang inasal fast food restaurant chain.
Doubledragon properties chairman and ceo edgar injap sia ii, pal president jaime bautista, gma network evp and cfo felipe yalong, bdo chair tessie sy, budget secretary benjamin diokno, pldt evp and controller and smart cfo june cheryl cabalrevilla, emotors president elizabeth lee, rcbc chairman helen yuchengcodee, dmci chairman isidro consunji, former cong. And aside from his current business venture, he continues to inspire others through his book, life principles by injap sia, where he shared his story and tips to aspiring businessmen. Injap land corporation is also developing a closedgated subdivision in mandurriao district in iloilo city named first homes. The company was started by edgar sia, who owned his first business at the age of twenty. The next cycle of big businessmen is being led overseas by facebook founder mark zuckerberg and locally, by doubledragons edgar injap sia and udenna corps dennis uy, he said. Edgar injap sia ii is theman behind mang inasal, one of thefastest growing food companies inthe philippines, which has become amodern icon of the ilonggo culinaryculture. Youngest filipino billionaire injap sia reveals his life lessons. Despite injap being a trueblue provincial guy and unfamiliar with the ins and out of the more complex business environment of the philippine capital, he made sure he is able to learn and adapt fast.
The national commission for culture and the arts ncca has produced its very first tv drama that showcases the native filipino culture and family values. Edgar injap sia ii is best known for being the man behind mang ina. A mixed residential condominium and retail commercial strip, the uptown place is to be located at general luna street right in front of the grand sarabia manor hotel and convention center. Be inspired by his humble beginnings, his mang inasal sucess and how he keeps himself grounded. Injaps merrymart supermarket to list at pse, eyes to. In 2011, sia become the youngest billionaire in the philippines at the age of 34. Edgar injap sia ii, 39, was born in iloilo city in 1977 and grew up in roxas city, capiz province.
Meals start from php49 one stick chicken or pork with rice plus soup. Feb 27, 2017 injap sia will donate all royalties received from the sale of this book to the injap sia family educational scholarship charity program. Injap sia was inspired by his parents who owned a grocery store. Edgar injap sia ii asia pacific entrepreneurship awards. I have included my interview with him in the rainmakers book and he is. It was with the family business that sia developed the sixth sense for business. His expertise includes motivation in the workplace, motivation in business, goalsetting, team building, sales motivation, career and personal development. The philippines has been hailed by forbes magazine as one of the 25 top. Lessons from injap sia, the master strategist the marketing mentor. His inspirational speeches, training, and talks have motivated more than half a million people in asia.
How to raise a future billionaire, according to injap sia the mang inasal founder and the countrys youngest billionaire pens a book about the life principles that guided his success. The tallest and first hirise building in western visayas, 21storey injap tower hotel, promises. Sep 16, 2018 edgar injap sia ii founded mang inasal when he was 26 years old. One of the first mang inasal stores in 2003 in 2003, when he was just 26 years old, he opened his first restaurant in the car park of a shopping mall in iloilo.
His parents gave his the nickname injap because sia is originally from china while jaruda, his mothers name, is originally from japan. Doubledragon was originally a wholly owned subsidiary of injap investments inc. Injap sias story dd to buy 40 lots for citymall expansion book launch. I included my interview with him in the rainmakers book and he is. Edgar j sia is chairmanceo at injap investments inc. Filipino motivational speaker in the philippines lloyd luna is a popular speaker and trainer based in manila. Honeystar when honeystar, headed by tony tan caktiong, founder and chairman of jfc, invested in doubledragon. An introduction to the real reasons why i dropped out of college avoiding the normal path and taking on this unconventional one head on seemed crazy. He said this will be paid for by donations from henry sy and chusuey of hennan resorts p3. Manila, philippines the youngest of the 40 richest filipinos in forbes list is a college dropout. Assuming its true that the 5 secrets you identified as responsible for mang inasals edgar injap sia s p3billion success were correct, would these be the same 5 secrets that will sustain mang inasals future success with jollibee foods corp as its new owner. Edgar injap sia ii founded mang inasal when he was 26 years old.
The greencolored building is equipped with school administration offices, 17 classrooms, 150seater library, audiovisual room, 50seater computer laboratory and clinic. Mang inasal menu philippines 2020 philippine menus. From his boyhood years to his current position as ceo of doubledragon, mr. The countrys youngest billionaire at 40 years old, injap sia is the man behind one of the countrys most popular food chains, mang inasal.
Edgar injap sia, at the age of twenty six, grabbed the opportunity to lease a 250 square meter space at the robinsons mall carparkiloilo in december 2003. Company profile edgar injap sia ii is the man behind mang inasal, one of the fastest growing food companies in the philippines, which has become a modern icon of the ilonggo culinary culture. The importance of food security in the philippines bartleby. Premang inasal at age 10, sia already helps out in the family business, stacking merchandise, taking inventories or manning the counter after school. May 31, 2012 the first day of classes is scheduled on june. Formal tone but was written in first person point of view. Mang inasal, one of the most successful local brands in modern business history. In 2017, sia ranked 21st on the forbes 50 richest filipinos, also taking the spot of the youngest filipino billionaire at age 41. Sia is the chairman of doubledragon properties and coowner with billionaire tony tan caktiong, and the founder of the mang inasal fast food restaurant chain in 2011, sia become the youngest billionaire in the philippines at the age of 34 after selling his 70% stake in mang inasal to jollibee. We wont spoil the fun of that story, but it illustrates his business acumen.
The jfc also controls the countrys top two fastfood chains, jollibee and chowking. By age 20, he was already running multiple businesses which include a photo developing store injap color express, a 58room three star hotel four season hotel. If that wasnt enough, moving to thailand with two suitcases to start an online business was worse. Not only because injap sia is the new henry sy of the philippines but also because he has also outlined some of his tips on how to start a business. Edgar injap sia, an ilonggo entrepreneur, was the original mang inasalthe ilonggo phrase for mr. Injap sia will donate all royalties received from the sale of this book to the injap sia family educational scholarship charity program. Mang inasal has more than 306 outlets located in 36 cities and provinces. Image summit books in life principles by injap sia, injap lets readers in on the experiences from his youthfrom working in his parents grocery store as a child to winning a nationwide car giveaway as a young manthat have instilled in him business lessons he continues to adhere to today. Edgar sia ii is the chairman of doubledragon properties, the real estate developer he and his partner tony tan caktiong took public in 2014. Out now from summit books is life principles by injap sia, a book through which the young business magnate shares the personal beliefs that.
Mang inasal owner edgar injap sia ii makes it to forbesmagazines philippines 40 richest published. The editor in chief of act like a man and the the senior pastor of. Iloilo city edgar injap sia of doubledragon properties made it to the forbes 2017 list of richest billionaires in the world. The building was donated by ilonggo billionaire, edgar injap sia ii. Life principles by injap sia is an amazing book that will awaken the entrepreneurial spirit in you. The philippines lost a truly notable man whose story from humble beginnings inspired me for many years that great things are possible to achieve with hard work, values and dedication. Facebook and mang inasal the best filipino motivational. Richard sanz is the founder and ceo of foodasia, and the owner of bibingkinitan, the market leader of filipino rice cakes topped with salted duck egg and cheddar cheese, which now has over 200 stores nationwide. Mang inasal was sias first venture into the food industry and the challenges he encountered were daunting. A book thats unique in the way it mixes reading and doing, a book that takes its time is like a mindfulness retreat between two covers.
The problem of fast food industry and its background essay. Injap tower condotel is a 21storey commercial and residential tower project of injap land corporation to be built in a 1,046 square meter newly acquired property at the corner of jalandoni street and diversion road, right across sm city iloilo in mandurriao district. Tycoons deaths signal historys greatest wealth transfer. Injap land corporation, in an investment spree in the city, announced its new project, the uptown place.
Sia tells us the principles he lived by, a few tips on how to conduct business, and how to enjoy life despite. Sia started on his journey to building, growing and then selling mang inasal. First homes is a town homes project of only 111 units. History get youtube premium get youtube tv best of youtube music sports gaming. Injap tower condotel of injap land corporation in west. The theme of the book, life principle by injap sia.
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